Essentials
Joshua Tree Coffee - Breakfast Bliss
An organic medium roast from a small California roaster who won't put a non-organic bean through the machine. Made in America, in the middle of the desert.
Heavy Duty C Stand with Boom Arm
A light stand holds a light up. A C-stand puts it where you want it — over the subject, off to the side, exactly there. The difference is the difference...
SmallRig LA-O65 Octagonal Softbox
Soft light is a function of size and distance, not price. The LA-O65 is the smallest box worth owning for a single subject — and it opens in one motion.
Godox iT20 (Sony mount)
Forty-five grams, TTL, USB-C, magnetic gels. The iT20 is the flash you'll actually have with you — as long as you understand how little power it has.
WHOOP 5.0 (One Bundle)
WHOOP has no screen, no notifications, and no purchase price — you subscribe, and the hardware comes with it. That business model is the first thing to understand before the...
Sony RX1R III
A 61-megapixel full-frame sensor, a fixed ZEISS 35mm, and a body that fits in a coat pocket. The RX1R III is the least reasonable camera Sony makes, and the one...